For creative excellence in the writing and production of a client jingle or jingle package.
AWARD OBJECTIVE
To recognize creative excellence in the writing and production of effective radio jingles.
AWARD DESCRIPTION
These awards are made to writers and/or production teams involved in the creative development of effective commercials broadcast on radio in New Zealand.
ENTRY REQUIREMENTS
• Only jingles that have been broadcast, with client approval and payment, in the twelve month period covered by these awards can be entered.
• Must include the entire jingle as broadcast.
|
A 10 Points |
Quality of Lyric. |
|
B 10 Points |
Quality of production elements including music sound effects and voice. |
|
C 10 Points |
Originality. |
|
D 10 Points |
Strength of Brand Integration. |
|
E 10 Points |
Sales Message. |
|
F 10 Points |
Memorability and recall potential. |
|
G 10 Points |
Imaginative and Creative Use of Radio. |
|
H 10 Points |
Technical Expertise. |
