For a single commercial which has achieved outstanding effectiveness for a single client.
AWARD OBJECTIVE
To recognize creative excellence in the writing and production of effective radio commercials.
AUDIO REQUIREMENTS
• Only commercials that have been broadcast, with client approval and payment, in the twelve month period covered by these awards can be entered.
• Must include the entire commercial as broadcast.
WRITTEN REQUIREMENTS
• Must include a letter or affidavit from the client outlining the objectives and outcomes of the campaign. Failure to provide this evidence will automatically disqualify the entry.
• Evidence of sales generated (where applicable).
|
A 10 Points |
Quality of Writing. |
|
B 10 Points |
Quality of production elements including music bed, lyrics, sound effects & voice |
|
C 10 Points |
Originality. |
|
D 10 Points |
Strength of Brand Integration. |
|
E 10 Points |
Sales Message. |
|
F 10 Points |
Memorability. |
|
G 10 Points |
Recall Potential. |
|
H 10 Points |
Imaginative & Creative Use of Radio |
|
I 10 Points |
Technical Expertise. |
|
K 10 Points |
Proof of Effectiveness. |
|
L 10 Points |
Evidence of Sales Generated (where applicable) |
