To recognise excellence in the area of audio imaging presentation of a radio station or client promotion or campaign.
AWARD OBJECTIVE
To recognise creative excellence in the area of radio station promotions for individual networks or stations and clients.
AWARD DESCRIPTION
These awards are made to the radio station or network that has shown outstanding levels of creativity and effectiveness in the area of radio promotions.
AUDIO REQUIREMENTS
Must provide actual trailer or series of trailers for a station/client promotions. Maximum 5 minutes audio.
WRITTEN REQUIREMENTS
Supporting written material (maximum 600 words) must include details of the idea or campaign, including objectives, background and context of the concept, any supporting print material and clear evidence of the effectiveness of the concept for the radio station.
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A 10 Points |
Creative and imaginative use of the radio medium to execute a promotional idea or campaign. |
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B 10 Points |
Technical Expertise. |
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C 10 Points |
Scripting. |
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D 10 Points |
Voicing and Quality of Production. |
