Best Client Promotion/Activation - Single Market

To recognise excellence in radio promotions for clients that make the most effective and creative use of radio using a single market.

Concept and execution must have been created within the radio organisation. We are looking for an idea or concept that generates significant listener engagement and delivers results for a client. Whilst this promotion may utilise several media, radio must be the primary channel.

AUDIO REQUIREMENTS
Maximum 5 minutes, which must contain audio elements of the promotion idea including trailers, adlibs, execution elements and listener participation and interaction.

NOTE - Video uploads will be allowed for this category. Duration is to be no longer than 2 minutes (approx 20MB). Video needs to relate directly to the station promotion at the time it was aired. This could be in the form of any TV coverage, footage loaded on to You Tube, evidence of street activation etc. It is NOT to be filmed specifically for your radio awards entry. Edited highlights videos can be created for your radio award entry, but any filmed footage included in them must be from the original and not re-created.

WRITTEN REQUIREMENTS
Written material (maximum 600 words) must include details of the idea or campaign, including objectives, background and context of the concept, plus any supporting print material or digital components. Click here to download the written submission template for this award. A letter of support from the client MUST also be included outlining the objectives and outcomes of the promotion. Failure to provide this evidence will automatically disqualify the entry.

• Evidence of results is mandatory. These must be directly attributable to this campaign and must relate to the objectives set. We are looking for hard business measures such as sales, leads, website visits, increased revenue or market share. Anecdotal evidence or indirectly attributable results will be marked down. No pro-bono work will be accepted.

Entry Requirements
A
10 Points

Creative Concept – originality of idea and imaginative use of the radio medium.

B
10 Points

Production/Execution – quality of delivery on air in ads, trailers, content/entertainment, etc.

C
10 Points

Listener Engagement – degree and level of listener reaction and involvement.

D
20 Points

Proof of Effectiveness – evidence of results from client.

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