Best Video

To recognise excellence in a radio station produced video that delivers results for a station or client.  We are looking for an idea or concept that generates significant engagement through any media that gives the user the ability to interact across all channels including web, mobile, social media and on-air.  Whilst this campaign may utilise several media including radio, video must be the primary channel.

WRITTEN REQUIREMENTS 
Supporting written material (maximum 600 words) must include details of the idea or campaign, including objectives, background and context of the concept. Click here to download the written submission template for this award.

Where possible entries must be accessible online via a URL leading directly to the website or creative element. Note if a digital entry is taken off its original site it can be transferred to an alternative site for viewing and must be accessible for judging through to April 7th 2017. The URL link is to be included in the PDF of supporting written material.

Evidence of results is mandatory. These must be directly attributable to this campaign and must relate to the objectives set. We are looking for evidence such as clicks, opens, conversions, likes, shares, and other recognised ratings such as ‘trending’.

NOTE - Video uploads will be allowed for this category. Duration is to be no longer than 2 minutes (approx 20MB). It is NOT to be filmed specifically for your radio awards entry. Edited highlights videos can be created for your radio award entry, but any filmed footage included in them must be from the original and not re-created.

Entry Requirements
A
10 Points

Creative Concept - originality of idea and imaginative use of video

B
10 Points

Production/Execution - quality of execution

C
10 Points

Engagement & Entertainment - degree and level of participant reaction and involvemen

D
10 Points

Proof of Effectiveness - evidence of results eg. comments, shares, views

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