To recognise excellence in radio promotions for a radio network in New Zealand.
AWARD OBJECTIVES
• To recognise excellence in radio programming in New Zealand.
• To reward radio programmers for outstanding performances against stated objectives.
AWARD DESCRIPTION
This award is made to the individual who has shown evidence of outstanding performance over the period covered by the awards in the areas of station programming. This may include Programme Directors, Music Directors and Consultants.
AUDIO REQUIREMENTS
• Demonstrating broadcast output
• Track 1 - an un-edited 30 minutes of a breakfast show with music telescoped. All breaks must be included.
• Track 2 - an unedited hour of daytime broadcast with music telescoped. All breaks must be included.
• Track 3 - up to 10 minutes of other broadcast material demonstrating your programming effectiveness. This may be edited audio.
DEMONSTRATION OF PERSONAL PROGRAMMING EFFECTIVENESS.
Demonstrating station effectiveness and commercial performance. Written submissions should not exceed 600 words but may be supported by additional letters, charts and branding material.
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A 10 Points |
Audio evidence of the network or radio stations effectiveness with its target audience. This could include entertainment, information and/or education values, personality strength, promotions and marketing, community involvement, news and current affairs. |
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B 10 Points |
Statement of Objectives - a concise statement of what the station is trying to achieve and its target audience (minimum 15 years Age Span) |
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C 10 Points |
Target audience ratings trend data (where available) showing current and previous year results. |
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D 10 Points |
Additional written material that may include impact in the areas of talent development, product creativity, station imaging, marketing and promotions, community involvement, information programming |
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E 10 Points |
Overall originality, professionalism and excellence in programming. |
