For two or more linked client commercials devised as a strategic campaign and which have achieved outstanding effectiveness.
AWARD OBJECTIVE
To recognize creative excellence in the writing and production of effective radio commercials.
AWARD DESCRIPTION
These awards are made to writers and/or production teams involved in the creative development of effective commercials broadcast on radio in New Zealand.
AUDIO REQUIREMENTS
• Only commercials that have been broadcast, with client approval and payment, in the twelve month period covered by these awards can be entered.
• Must include the entire commercial as broadcast.
WRITTEN REQUIREMENTS
• Must include a letter or affidavit from the client outlining the objectives and outcomes of the campaign. Failure to provide this evidence will automatically disqualify the entry.
• Evidence of sales generated (where applicable).
|
A 10 Points |
Quality of Writing. |
|
B 10 Points |
Quality of production elements including music bed, lyrics, sound effects & voice |
|
C 10 Points |
Originality. |
|
D 10 Points |
Strength of Brand Integration. |
|
E 10 Points |
Sales Message. |
|
F 10 Points |
Memorability and recall potential. |
|
G 10 Points |
Imaginative and Creative Use of Radio. |
|
H 10 Points |
Technical Expertise. |
|
I 10 Points |
Proof of Effectiveness. |
|
J 10 Points |
Evidence of sales generated (where applicable) |
