To recognise excellence in radio promotions for a radio network in New Zealand
AWARD OBJECTIVE
To recognise creative excellence in Network radio station promotions for the Network. (This may include a client.)
AWARD DESCRIPTION
These awards are made to the network radio station that has shown outstanding levels of creativity and effectiveness in the area of radio promotions.
AUDIO REQUIREMENTS
Maximum 5 minutes, which must contain audio elements of the promotion idea including trailers, adlibs, execution elements and listener participation and interaction.
NOTE - Video uploads will be allowed for this category (and Best Agency Campaign) ONLY. Duration is to be no longer than 2 minutes (approx 5MB). Video needs to relate directly to the station promotion at the time it was aired. This could be in the form of any TV coverage, footage loaded on to You Tube, etc. It is NOT to be filmed specifically for your radio awards entry.
WRITTEN REQUIREMENTS
Supporting written material (maximum 600 words) must include details of the idea or campaign, including objectives, background and context of the concept, any supporting print material and clear evidence of the effectiveness of the concept for the radio station.
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A 10 Points |
Creative and imaginative use of the radio medium to execute a promotional idea or campaign. |
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B 10 Points |
Degree and levels of listener reaction and involvement. |
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C 10 Points |
Campaign Idea, Objectives, Background & Context |
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D 10 Points |
Evidence of the Effectiveness of the Campaign |
