To recognise excellence in radio promotions for an individual radio station in a local market in New Zealand.
AWARD OBJECTIVE
To recognise creative excellence in the area of a single radio station promotion for an individual station.
AWARD DESCRIPTION
These awards are made to the radio station that has shown outstanding levels of creativity and effectiveness in the area of radio promotions.
AUDIO REQUIREMENTS
Maximum 5 minutes, which must contain audio elements of the promotion idea including trailers, adlibs, execution elements and listener participation and interaction.
WRITTEN REQUIREMENTS
Supporting written material (maximum 600 words) must include details of the idea or campaign, including objectives, background and context of the concept, any supporting print material and clear evidence of the effectiveness of the concept for the radio station.
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A 10 Points |
Creative and imaginative use of the radio medium to execute a promotional idea or campaign. |
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B 10 Points |
Degree and levels of listener reaction and involvement. |
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C 10 Points |
Campaign Idea, Objectives, Background & Context |
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D 10 Points |
Evidence of the Effectiveness of the Campaign for the Radio Station |
