To recognise excellence in radio promotions for an idea or concept that makes the most effective and creative use of radio for a client which uses radio as its primary medium.
AWARD OBJECTIVE
To recognise creative excellence in the area of radio station promotions for a client on an individual network or station.
AWARD DESCRIPTION
These awards are made to the radio station or network that has shown outstanding levels of creativity and effectiveness in the area of radio promotions.
AUDIO REQUIREMENTS
Maximum 5 minutes, which must contain audio elements of the promotion idea including trailers, adlibs, execution elements and listener participation and interaction.
WRITTEN REQUIREMENTS
Supporting written material (maximum 600 words) must include details of the idea or campaign, including objectives, background and context of the concept, and any supporting print material. A letter of support from the client MUST also be included outlining the objectives and outcomes of the promotion. Failure to provide this evidence will automatically disqualify the entry. No pro-bono work will be accepted.
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A 10 Points |
Creative and imaginative use of the radio medium to execute a promotional idea or campaign. |
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B 10 Points |
Degree and levels of listener reaction and involvement. |
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C 10 Points |
Campaign Idea, Objectives, Background & Context |
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D 5 Points |
Evidence of the Effectiveness of the Campaign for the Radio Station |
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E 10 Points |
Evidence of the Effectiveness of the Campaign for client. This can include external publicity including other media coverage. |
