To recognise excellence in an Agency Campaign that makes the most effective and creative use of radio for a client which uses radio as a vital component of its overall campaign.
AWARD OBJECTIVE
To recognize creative and effectiveness excellence in the area of radio campaign for a client on multiple stations.
AWARD DESCRIPTION
These awards are made to the Advertising Agency that has shown outstanding levels of creativity and effectiveness in the area of an agency campaign. Only radio accredited Advertising Agencies are elegible to enter.
AUDIO REQUIREMENTS
Maximum 5 minutes, which must contain audio elements of the promotion idea including trailers, adlibs, execution elements and listener participation and interaction.
NOTE - Video uploads will be allowed for this category (and Best Network Promotion) ONLY. Duration is to be no longer than 2 minutes (approx 5MB). Video needs to relate directly to the Agency Campaign at the time it was aired. This could be in the form of any TV coverage, footage loaded on to You Tube, etc. It is NOT to be video filmed specifically for your radio awards entry.
WRITTEN REQUIREMENTS
Supporting written material (maximum 600 words) must include details of the idea or campaign, including objectives, background and context of the concept and any supporting material including on-line results and supporting visuals. A letter of support from the client MUST also be included outlining the objectives and outcomes of the promotion. Failure to provide this evidence will automatically disqualify the entry. No pro-bono work will be accepted.
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A 10 Points |
Creative and imaginative use of the radio medium to execute a campaign. |
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B 10 Points |
Degree and levels of listener reaction and involvement. |
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C 10 Points |
Campaign idea, objectives, background and context. |
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D 5 Points |
Evidence of the effectiveness of the campaign for the agency. |
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E 10 Points |
Evidence of the effectiveness of the campaign for the client. This can include external publicity including other media coverage. |
